Lorena Cooke

When I first began my YouTube channel, it wasn’t anything special. In fact, I was rather naïve about how the platform worked back then. It simply served as a repository for me to upload some random home videos and films that I had made in my childhood days – nothing too fancy!

Fast forward a few years and I’m still on YouTube. But this time, my approach to the platform has changed drastically. Instead of randomly uploading content, I now have an effective video marketing strategy in place, helping me to find additional monetization opportunities that are available on YouTube.

Tips for YouTube Marketing Success

YouTube has been a powerful platform for many digital marketers to leverage in order to make money. With its expansive reach, YouTube can be a great source of additional monetization strategies for companies looking to increase their revenue potential. Here are some tips on how any business can find the best YouTube marketing strategies for your business:

1. Create Compelling Video Content

Statistics show that a well crafted video – you know, something that someone actually put effort into – is far more likely to get clicked on, liked and shared than some random amateur video. The content itself needs to be relevant and what people want to view and share. People respond positively to videos that contain helpful information and tips, or even humor (if it fits the brand).

2. Leverage Keywords

Like any other marketing strategy, YouTube video optimization is all about using the right keywords in channel descriptions, titles, tags and more. Doing so will help ensure your content shows up in relevant YouTube search results and improve your ranking in the system.

3. Collaborate with Influencers

Partnering with influencers can be a great way to drive additional views and even revenue to your channel. Not only do influencers have an established audience, but they also bring trustworthiness and credibility to your brand as well.

4. Consider Paid Ads

While there is no doubt that organic video content can be great for generating brand awareness, paid ads on YouTube can help you reach a wider audience and really boost your views. It’s an investment worth considering if you want to reap the rewards of effective video marketing strategies on YouTube.

Effective Tools I Use

There are tons of tools you can use to do great research on your topic (which is something you should be doing when coming up with content). I personally use VidIQ to do keyword research, SocialBlade for analyzing what my competition is doing with their videos, and Google Trends to figure out which topics are trending.

By employing the strategies listed above, any business can find additional monetization opportunities available on YouTube. So go ahead, put your YouTube video marketing strategy into action and start making money! Who knows, you might even have some fun along the way.